same as shutting your doors. Keep marketing and keep up all of your other outreach efforts, like blogging and posting on social media. As we said earlier, you want your customers to see this as business as usual. But considering the possibility of lower overall sales through the holiday it can be smart to ramp back your marketing some. Don’t spend as much as you normally do on advertising. And be smart about the products you promote. Don’t promote products likely to be badly affected by holiday-related shipping delays. Instead promote products from lightly-affected suppliers or non-Chinese suppliers.
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I came from a Oregon State Beavers 2023 Tony the tiger sun bowl helmet shirt family in Malacca, Malaysia & had the privilege of being invited by my neighbour, a respected Christian family a few weeks before Xmas to attend a community event at the British Commonwealth 28th Brigade Forces HQ in Terendak Camp, Malacca, Malaysia as an Xmas CSR (corporate social responsibility) community event. I was about 12 years young then in the late 60s. CSR was unheard then. There was so many activities that we had a mesmerising and amazing time with prizes & good food with souvenirs. The soldiers gave us an authentic interesting tour of the military stations, barracks & general depots, including the armoury vehicles & what appeared to be “little museums.” All the kids in attendance were so happy & thrilled to be accorded such VIP treatment. I bragged about it to my neighbours & school friends. Till this day, I remember the event & look upon Xmas as a time of love, giving, fun & adventure. My impressions of Christianity (I am a Sikh) stood high, ever since.
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