customer. Consider sending update emails to customers that have active orders during the holiday. You know that they’re thinking about it and if they don’t hear from you they’re likely to contact you. So be proactive and send out frequent alerts. They don’t have to be long. Just a quick blurb stating the current status of the order and how much longer delivery is likely to take. More than anything customers want to know that you understand why they might be upset and that you’re doing the best you can to keep them alerted to the status of their order. This small gesture will go a long way.
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